Retaining culture takes effort and persistence and discipline. It's a commitment, not a flag. You can't just pull it out and wave it about when it's convenient.
We should note that this latter type of shift was successfully amplified to a considerable extent by Russian physicists using the intense light of a ruby laser whose wavelength is close to that of a transition of the potassium atom.
Music is an important thing of energy. And there are a lot of wonderful aspects that come with it and vibrations, the physical vibrations, the movement of notes through an instrument and creating a wave that resonates into our spirit.
I think at some point there may be artists who will get fed up, and they deliberately want to use their art as a means to rock the waves a little bit. And instead of doing the status quo, they'll deliberately go out to really make a change. I think Kendrick Lamar is an example of that.
Ultimately, rugby players are like surfers. You look for the perfect wave, but you don't always find it. And if you did, you'd probably pack up and try something else.