Unless you paddle for the wave, you'll never know if you could catch it. But once you do... Ride it as long as you can. Love as long as you can.
What to do with a leading business that's challenged by a new technology wave without hurting an existing profit stream? The single greatest example of recent memory is Apple's willingness to decimate iPod sales by incorporating all the category-defining product's features into a new gizmo, the iPhone.
If you make action movies, the critics will savage you, and then your movies are outdated the following week with the new wave of special effects.
Bands like R.E.M. and even The Replacements, during that initial wave of college rock, would sell 40, 50, 100,000 copies of a record, and that would be seen as extremely successful - and definitely enough to keep doing more.
It's not written in the Constitution or anything else.... Congress, just out of the clear blue sky, said the airwaves belong to the people, which means, in essence, that it belongs to Congress.
Each major wave of technology innovation has given rise to one or more super-unicorns - companies that could change your life to work at or invest in if you're not lucky/genius enough to be a co-founder.