I think people are always able to achieve more than they think they can. While that's cliche, I don't know if managers think about that enough. You have to set your sights extremely high.
I wanted to build a tool for my generation: people 20 to 40 who don't want to spend time balancing a checkbook or checking multiple financial institutions' websites. Mint does just that, giving comprehensive, quick insights into a user's finances from their computer, mobile phone and/or tablet.
Minister and writer Barbara Kaufmann has addressed the subject of guerrilla decontextualization on both the 'Voices Compassionate Education' website and on 'Inner Michael', where she offers the kind of insights into the spiritual aspects of Michael Jackson's creative artistry that mainstream media mostly ignores.
We all have original ideas. Even if we don't see ourselves as supercreative or as wild nonconformists, we have insights every day about how the world around us could be better. It might be a better way of running meetings in your office that would be less mind-numbing. It might be a little twist on a product or a service.
There's no one person that can provide all the insights I need to run the business. There are so many aspects to WeWork: Digital, real estate, operations, space, and design. I pick and choose people who can help in each aspect.
I like the way Frank Lampard articulates, like the fact Jamie Carragher really does his homework and the way Rio Ferdinand has been able to show his personality while giving those insights.
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
We can raise our sights high when we're willing to break free from being conformists who live a conventional life simply because we are too afraid to express our uniqueness.