Being a magician taught me how powerful the element of surprise can be. In each book, I've tried to work that in - an unexpected twist in a story that reveals an insight, a counter intuitive study that turns your beliefs upside-down.
We all have original ideas. Even if we don't see ourselves as supercreative or as wild nonconformists, we have insights every day about how the world around us could be better. It might be a better way of running meetings in your office that would be less mind-numbing. It might be a little twist on a product or a service.
As the First World War made painfully clear, when politicians and generals lead nations into war, they almost invariably assume swift victory, and have a remarkably enduring tendency not to foresee problems that, in hindsight, seem obvious.
Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
There's no one person that can provide all the insights I need to run the business. There are so many aspects to WeWork: Digital, real estate, operations, space, and design. I pick and choose people who can help in each aspect.
For a lot of the time I was in Berkeley, I was single. I was living in a kind of collegiate apartment by myself - it was like a protracted summer vacation. So at least in hindsight, I have gloomy emotions attached to Berkeley, whereas I started coming to New York because I was dating someone, and it was very exciting and romantic.