Super polished signage is not always a good sign. I'm always looking for places that you have to know about to find. Also, just food-wise, if I'm eating ethnic cuisine - I hate that phrase, but still - If I'm eating Mexican food, I'm looking to see that there are Mexicans in the restaurant. They know if the food is being made right.
Arnold Schwarzenegger
When you campaign and have to participate in so many debates just to the win the nomination of your party, you've had a lot of practice. You get to figure out as you go from one debate to another where you made your mistakes. By the time you get to the big debate you're pretty polished.
Chad Hurley
People want to see something authentic. If it's too polished and highly produced, people might not trust it as much. If it's grainy, if it's coming from a webcam, if it's someone standing there and talking their mind or sharing their thoughts, people trust it much more.