I'm a huge fan of the game. It's beyond a fringe benefit of obviously getting to work at the league office. I watch a ton of games in person, on television, on all forms of new media I follow the league. And so it's just beyond my wildest imaginations to me to now be the commissioner of the NBA.
I am not one of the new media experts working all the time with my computers and the PowerPoints and things of that sort.
I don't think there are any new media I'd like to cover.
New media's not very old, hence the word new, so we don't know a lot of things about new media and by the time you've taught it it's probably out of date. I think it's much more beneficial to have an experiential lesson versus a classroom lesson in new media.
Initially, the site was favourably reviewed in a leading new media publication and the word spread.
I'm worried about the traditional media, but I think the new media is a plus for democracy.
The plate tectonics of media have shifted where NBC had to become a new media company from an old media company.
I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.
The White House New Media team circulates multiple highlights each day of what people are looking for online - Twitter trending topics, popular Google searches, etc. - and it gives us a sense of what's breaking through, what isn't, and a sanity check for what the larger online population cares about at any given time.
What's interesting about the shift from an industrial age to a technological age is that we keep inventing new media: movies, records, radio, television, the Internet, and now ebooks - and one of the things that's most interesting about the invention of a new medium is watching it reinvent itself as it penetrates the culture.
