As our values are the core to who we are as human beings, they are also the easiest way to identify and connect with others in meaningful ways. Think about it - most political campaigns are based around values. Barack Obama's 2008 election campaign galvanized millions of youth behind two very clear values - hope and change.
The most abundant resources that we possess amongst the 1.5 million nonprofits in the United States are passion and knowledge, yet our most scarce resource is collaboration.
Millions of guys play millions of basketball games every day of the week at the playground or the YMCA. But LeBron James gets $20 million a year because he can jam on all of those guys. We're always going to want to see LeBron and Kobe go at it.
Amazon is holding its own because the service it provides - offering millions of books and other items quickly and easily from home at any hour of the day or night - is a real one, and one that was impossible before there was an Internet.
There are two - parallel - universes of science. One is the actual day-to-day work of scientists, patiently researching into all parts of the world and sometimes making amazing discoveries. The other is the role science plays in the public imagination - the powerful effect it has in shaping how millions of ordinary people see the world.
At the end of the nineteenth century, a fanatical craze for physical fitness swept through Britain. Millions of men and women took up gymnastics, body building, and other physical exercises. Such a thing had never happened before, and it was given a name - Physical Culture.
Ever since the economic crisis in 2008, millions of people have accepted cuts in all sorts of things - from real wages and living standards to benefits and hospital care - without any real opposition. The cuts may be right, or they may be stupid - but the astonishing thing is how no-one really challenges them.
But what you realise after you've been in the business for a while is that people develop opinions about you that don't have anything to do with your music, they like or dislike you for a million reasons, they like or dislike you for your last record.