We're not going to persuade people in the developing world to go without, but neither can we afford a planet on which everyone lives like an American. Billions more people living in suburbs and driving SUVs to shopping malls is a recipe for planetary suicide. We can't even afford to continue that way of life ourselves.
I haven't reported in grand detail on rituals of American life, road journeys or malls or the death of steel-manufacturing towns. I think this is because I feel a degree of alienation that I cannot combat.
Mangalore, the coastal Indian town where I lived until I was almost 16, is now a booming city of malls and call-centres. But, in the 1980s, it was a provincial town in a socialist country.
Tonight the city is full of morgues, and all the toilets are overflowing. There's shopping malls coming out of the walls, as we walk out among the manure. That's why I pay no mind.
In the traditional modernist planning that created the suburbs, you put residential buildings in suburban neighborhoods, office spaces into brain parks and retail in shopping malls. But you fail to exploit the possibility of symbiosis or synthesis that way.
Being in this business for as long as I've been in it, it's sort of like living in a town or a city before the war and then after the war and then during the reconstruction and then during the time that it sprawls out to the malls.
I had this grand idea that Elvira's kind of the Santa Claus of Halloween - at the malls, you'd have an Elvira there. Girls would dress as Elvira just like guys dress as Santa Claus, and it's not the real thing, but they'll pose for pictures, sign autographs. Of course, I couldn't go around to every mall, so we'd have to get more Elviras.