A lot of big labels will just sign bands like a write off.
Big labels can buy you radio play, they can buy you social media likes and YouTube views. I don't have any of that, but I'm still getting a Top 3 album and Top 20 singles.
I'm delighted about the track's success in the sports world, but the frustrating thing is, I don't think I got rich on it. The labels and publishers did very cheap deals on our songs.
It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
At the end of the day, it's not the labels buying the music: it's the people out there, and you have to be behind the music and not anyone else. You're the one representing it, you're playing it for everyone; you're doing promotion and travelling around the world.
A lot of labels always feel the need to tell you how they think the music should be marketed and what songs work best where. I say make music you love doing, come up with a strategy, and put it out there.