Formula One is not sport. Formula One is only intense competition between teams where the competition is really the research, the technology.
It's not much different to Formula One where they are improving the cars constantly. The difference is every hand biker needs a different bike depending on their residual ability.
American people are very patriotic, but there is no driver to get behind and support. I don't see why Formula One cannot be something America is a part of. I wouldn't say it's too European at all.
Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.
Corporate America doesn't really have an interest in Formula One because there is nothing American in it at this point. It is European and all made by Europeans. Until that changes, the interest isn't going to be at the level it needs to be.
I have been waiting to win a world championship since 1985. I've had three cracks at a world title - in karting, I finished third at Le Mans; that hurt because it was very close, but then in Formula One there wasn't really an opportunity to finally crack it, so it's third time lucky.
First time I looked at a Formula One car in person, I just stared at the cockpit, figuring I'd never get in there. The drivers wear the whole car like a tight-fitting suit.