The term 'natural resources' confuses people. 'Natural resources' are not like a finite number of gifts under the Christmas tree. Nature is given, but resources are created.
If you are planning to save the planet, it will not be Tesla that will do it, since only a finite number of people can afford to buy one, even a $35,000 Model 3.
At a small company, so much of the trick is focus. Not only can you only do a finite number of things, but you have to do them in the right order.
Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.
Right now, oil is being isolated around the globe, and there is a major effort in shipping, trucking and otherwise transporting that oil around to a very finite number of refineries. Biology allows us to make these same fuels in a much more distributed fashion.
There are 15 main theories in physics, and we know all of them. If there weren't a finite number of theories, there would not be a point to physics.
One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.
