Obama's election in 2008 marked a new dawn for hundreds of millions of people looking to an eloquent, constitutional lawyer for 'Hope' and 'Change' in America. However, it quickly became apparent that Obama had little substance beyond the slogans branded by his campaign.
We are not into financial services, and we are not interested also because we find we are better in branded marketing enterprises.
When I was doing my research for 'Branded,' I'd meet groups of teenagers and preteenagers or tweens, and they would laugh at a magazine spread in a women's magazine or teen girl magazine and say, 'I'd never buy this outfit. I know these girls are starving themselves.' But they probably would go out and buy the thing eventually.
I am a marked person, and no one who's unmarked is going to understand that. It's very intimidating. I don't even know what my place is anymore. What's my role in society? Who am I, after everybody has branded me?
I became CEO at the beginning of the hit on old economy stocks. When something like that occurs in your first six months as a CEO of a more traditional branded firm, it makes for a fast learning curve.
I grew up a skinny Asian kid who was often ignored or picked on. It stuck with me and branded my soul. As I grew up, I tried to stick up for whoever seemed excluded or marginalized.