The quality of the writing, really. Simple as that. Beautiful words. It's very nice as a singer to do great songs, which have wonderful lyrics and strong feelings underneath the song.
Lao Tzu
Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.
Louis Gossett, Jr.
There are beautiful words in the Bible and in our pledges and the Declaration of Independence.
Maxim Gorky
The most beautiful words in the English language are 'not guilty'.
William S. Burroughs
I see no reason why the artistic world can't absolutely merge with Madison Avenue. Pop art is a move in that direction. Why can't we have advertisements with beautiful words and beautiful images?