I've always kept it very simple. I'm a big believer that basics stay the same for all the formats.
To succeed, you will soon learn, as I did, the importance of a solid foundation in the basics of education - literacy, both verbal and numerical, and communication skills.
When I decided to launch my first knitwear line, it was because I saw a void in the basics category. The editors were always looking for cool, fashion-forward tees and sweaters. So that's where I started.
Crowdfunding companies like GoFundMe are in themselves not evil. But the fact that we have to rely on them to pay for our basics is.
By the time a kid goes to college, if he's taking math or science, at least he knows, or you hope he knows, some basics. But if you're teaching history in college, you have a lot of damage to undo. You basically have to start over because so much of what a kid has already learned is just wrong.