To be silent is to be complicit.
We win with facts that are well expressed and frequently communicated; we lose with silence and indifference to the broader social context.
In our family business, the Edelman children must earn their way - there were and will be no promises without performance and leadership. That may lead to some skinned knees, but it is certainly the best way to learn life lessons.
PR is premised on truth, trust, and transparency.
Business has to stand up on behalf of its employees, on behalf of immigration, on behalf of its customers, and on behalf of supply chain-cum-globalization.
I remember feeling proud as I cast my first vote in Chicago in the 1972 presidential election - President Richard Nixon versus Senator George McGovern. Finally, I could participate. There was so much at stake.
As trust in institutions erodes, the basic assumptions of fairness, shared values, and equal opportunity traditionally upheld by 'the system' are no longer taken for granted.
Modern, effective leadership means moving beyond the 'grand illusion' to engage the mass population and to align business with societal goals.
Be smart about selecting your micro niches for communicating in the blogosphere.
In the wake of the Great Recession, most business leaders have tended to focus on their enterprise and short-term performance. The time for that narrow focus is over.
There is a fear of innovation because people are afraid of job loss.
Even with flexible time off to vote, it's still difficult for our people to juggle work, polls, childcare, and other responsibilities.
We aim to be the primary creative partner, digital channel implementer, and relationship builder with influencers.
There's a lingering notion that elites continue to lead, and the masses will follow. This historic model of influence was predicated on the belief that elites have access to superior information and their interests are interconnected with those of the broader public.
The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
We have got to be more comfortable experimenting with different models. So maybe a client just needs execution people or a lot of young people who are great with social media. We don't always have to give them the pyramidal structure of senior VP and account supervisor.
It's urgent that companies tell their own stories on digital platforms.
Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff.
Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day.
The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.
