If a reader likes a particular author, they keep reading all his books, and if the supply is not kept up, then the reader shifts his loyalties.
It is almost impossible to win back a reader's loyalty once it's gone.
People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!
If evil wins in a Bollywood film, it is bound to flop. A lot of people here want to change society, so they like to read about it being changed. And that means good usually triumphs.
In India, we don't read thrillers; we read authors.
There's a market for fiction based on financial services. People wanted me to write stories based on this sector. There's a gap in the market, and I'm trying to fill it.
The opportunity to create wealth in foreign banks exists only in the investment banking space. Working in a local company teaches you to think long term.
Corporate career is like my wife, and writing is my girlfriend. My priority is the first but enjoy doing the second, as I have taken to writing as a stress-beater.
I can write in my living room with my wife and kid around.
A misconception that exists in the eyes of the general reading population is that authors make truckloads of money.
Bitcoin is complex: the entire private and public key issue, the transfers, the mining of bitcoins... but if you tell it as fiction, people would understand and remember.
My favourite authors are Jeffrey Archer, for his story telling skills; John Grisham, for the completely new genre he created; and James Patterson, for the way he created a new business model out of writing.
If I did not have a de-stresser such as writing novels, I would lose focus at work.
Generally, people who crib about corporate politics are, more often than not, those who've played the game but lost it.
I would like to implore all the governments of the world to come together to form a protocol to regulate virtual currency.
An author needs to be in the market. He or she needs to come out with a new book every year. That keeps you alive in the public mind and gives a push to your older books.
Books should be both enlightening and entertaining.
I had, at a point in time, decided not to write on the corporate world. But if people expect me to set stories in a work environment, then why go away from it?
I've always wanted to write, but coming from a small-town background - I was born and brought up in Ludhiana - you think you're not the kind of literary person who will write books that will sell. There was always a kind of defensiveness in me.
In Indian companies, people aren't too worried about the pace of growth as long as you're setting up a business which will survive for years.
