Phil Crosby
Phil Crosby

Selecting the right person for the right job is the largest part of coaching.

Phil Crosby
Phil Crosby

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.

Phil Crosby
Phil Crosby

If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

Phil Crosby
Phil Crosby

Quality has to be caused, not controlled.

Phil Crosby
Phil Crosby

Slowness to change usually means fear of the new.

Phil Crosby
Phil Crosby

In a true zero-defects approach, there are no unimportant items.

Phil Crosby
Phil Crosby

Making a wrong decision is understandable. Refusing to search continually for learning is not.

Phil Crosby
Phil Crosby

You have to lead people gently toward what they already know is right.

Phil Crosby
Phil Crosby

Eliminating what is not wanted or needed is profitable in itself.

Phil Crosby
Phil Crosby

Change should be a friend. It should happen by plan, not by accident.

Phil Crosby
Phil Crosby

No one can remember more than three points.

Phil Crosby
Phil Crosby

You don't have to be noisy to be effective.

Phil Crosby
Phil Crosby

The audience only pays attention as long as you know where you are going.

Phil Crosby
Phil Crosby

We can spend our whole lives underachieving.

Phil Crosby
Phil Crosby

A rule to live by: I won't use anything I can't explain in five minutes.

Phil Crosby
Phil Crosby

The great discoveries are usually obvious.

Phil Crosby
Phil Crosby

Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

Phil Crosby
Phil Crosby

Successful people breed success.

Phil Crosby
Phil Crosby

Being convinced one knows the whole story is the surest way to fail.