Merrie Spaeth
Merrie Spaeth

Yale is practicing a most unusual media strategy. I'd call it Just say nothing.

Merrie Spaeth
Merrie Spaeth

What I learned was the quality of continual reinvention.

Merrie Spaeth
Merrie Spaeth

We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?

Merrie Spaeth
Merrie Spaeth

Peter Sellers constantly reinvented himself.

Merrie Spaeth
Merrie Spaeth

The minute you make people laugh, you get them to listen.