Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.
Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.
Everybody got into the rugged outdoors business and into lifestyle merchandising and so forth and so on. And everybody was getting into catalogs and e-commerce and - you name it. It was just intense.
