Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
There's no learning without trying lots of ideas and failing lots of times.
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
One person's car is another person's scenery.
'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.
If you are truly innovating, you don't have a prototype you can refer to.
When something exceeds your ability to understand how it works, it sort of becomes magical.
The best ideas start as conversations.
When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.
We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Good is the enemy of great.
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.
We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device.
Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
My focus is incredibly narrow. I can't talk with any authority other than design and development of product.
