Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
A cardinal rule in budgeting and saving is to pay yourself first. Once your paycheck hits your account, wisdom has it that you should move some amount to savings even before you pay the bills.
Living a frugal lifestyle gives you the opportunity to invest more money towards your future.
When you do snack, stick with healthier options like fruits, veggies, nuts, and low-fat, whole-grain products.
Just because you're married doesn't mean that you have to spend 24/7 together and can't have separate interests and hobbies. In a healthy relationship, you both understand - and respect - that you need time apart doing what you want to do.
We're surrounded by distractions. Whether it's emails, phone calls, text messages, social media notifications, or people entering and leaving your workspace, those distractions end up eating a good portion of your time.
As a small business owner, I've had to find ways to keep costs as low as possible while still providing customers with the ability to use their credit cards for payments. Many credit card processing companies are so expensive when it comes to fees that it started to feel like a losing proposition to offer this payment option.
Make no mistake about it. Bad habits are called 'bad' for a reason. They kill our productivity and creativity. They slow us down. They hold us back from achieving our goals. And they're detrimental to our health.
Having emotional intelligence allows you to manage your emotions, show empathy, and prevent you from getting distracted. It also helps you solve problems and be a more likable person.
The way that customers pay businesses is constantly evolving. Instead of paying with paper, like cash and checks, businesses are expected to accept a variety of payment methods ranging from credit cards to digital payments.
While social media is a one of the best tools to spread brand awareness, network, stay updated on the latest industry news, and catch up with friends or family, it's another huge time waster.
As an entrepreneur, I've come across countless articles and quotes proudly telling me that I should accept failure, smile, and keep my head up. In other words, I've been told to stay positive. The thing is, when you're forced to shut down a business and let really awesome people you care about go, staying positive is the last thing on your mind.
Each piece of content you create should lead your readers further down the path to purchase. Typically, sales and leads won't happen until a prospect has had multiple points of contact with you, so don't expect sales after a single blog post.
While digital wallets are paving the way for the future of payments, you still need to assess whether or not they'll work for your business. If your target audience are less tech-savvy or you're primarily a cash-only business, it may not be worth investing too much into accepting digital payments.
When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits.
Empowerment isn't a buzzword among leadership gurus. It's a proven technique where leaders give their teams the appropriate training, tools, resources, and guidance to succeed.
During the negotiation process, it's common for misconceptions to occur, since both parties assume what the other person is saying or thinking. This can lead to conflicts or disagreements.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
Since I tend to be pretty competitive and find that others on my team enjoy contests and team competitions, I thought a good way to improve feedback would be to create a way to reward the comments and ideas that actually change our company for the better.
When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
