I still see Prince George as my nephew, and I just want to be the best uncle possible.
If the bride and groom are relaxed and happy, everything flows from there. Big or small, formal or informal - there is no right way. The most important thing is that the couple feels loved and enjoys their big day.
I believe with baking there is a certain nostalgic fix.
We're a really close family. And actually, we see each other and speak on the phone all the time... the odd Sunday lunch, or pop in for coffee or something like that.
I do make lots of spelling mistakes still - for a time, the word 'corporate' on my website was spelled 'corprate.' But I'm not embarrassed. The way I see it, it is part of me. The key is to become completely confident about it.
I'm not interested in publicity for myself.
I have great childhood memories of my mother baking, and I was always a willing participant, especially if it meant I could revarnish the kitchen floor with treacle.
My parents started Party Pieces the same year I was born, so I have grown up with their entrepreneurial way of thinking, which, to me, became the norm.
I support everything every single person in my family does and vice versa.
I often work 14-hour days, but the job is very fulfilling. I love being my own boss.
I work incredibly hard - just like every other person in business and work. And aside from the fact of, yes, I am the brother of someone very important, I am, at the end of the day, just James.
My parents were always entrepreneurial.
I have always joked that I have three mothers. I couldn't get away with anything as a kid. Whether I got a bad mark or was told off, it would always end up getting back to my parents.
I want children.
My sisters were very successful and confident. It was, 'Oh, you are Pippa's brother! Are you Catherine's brother?' And so I was automatically put into the top sports teams and academic sets.
I feel dyslexia is a strong point in me now. I usually joke that it's like a superpower - you only have it if you've got it!
The great British public is renowned throughout the world for its sense of humour.
I want to be the best uncle possible, like any uncle wants to be.
I want to be the cool uncle, the fun uncle.
Boomf is the noise a marshmallow makes when it falls through your letterbox.
