Herbert A. Simon
Herbert A. Simon

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

Herbert A. Simon
Herbert A. Simon

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

Herbert A. Simon
Herbert A. Simon

One finds limits by pushing them.

Herbert A. Simon
Herbert A. Simon

Anything that gives us new knowledge gives us an opportunity to be more rational.

Herbert A. Simon
Herbert A. Simon

A wealth of information creates a poverty of attention.

Herbert A. Simon
Herbert A. Simon

The choices we make lead up to actual experiences. It is one thing to decide to climb a mountain. It is quite another to be on top of it.

Herbert A. Simon
Herbert A. Simon

To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we must broaden and deepen our knowledge of nature's laws, and we must broaden and deepen our understanding of the laws of human behavior.

Herbert A. Simon
Herbert A. Simon

Human beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.

Herbert A. Simon
Herbert A. Simon

Whereas economic man maximises, selects the best alternative from among all those available to him, his cousin, administrative man, satisfices, looks for a course of action that is satisfactory or 'good enough'.

Herbert A. Simon
Herbert A. Simon

The social sciences, I thought, needed the same kind of rigor and the same mathematical underpinnings that had made the 'hard' sciences so brilliantly successful.

Herbert A. Simon
Herbert A. Simon

The classical theory of omniscient rationality is strikingly simple and beautiful.

Herbert A. Simon
Herbert A. Simon

The proper study of mankind is the science of design.

Herbert A. Simon
Herbert A. Simon

There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes.

Herbert A. Simon
Herbert A. Simon

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

Herbert A. Simon
Herbert A. Simon

I realized that you could formulate theories about human and social phenomena in language and pictures and whatever you wanted on the computer, and you didn't have to go through this straitjacket, adding a lot of numbers.

Herbert A. Simon
Herbert A. Simon

My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the fields of political science, economics, cognitive psychology, computer science and philosophy of science, among others.

Herbert A. Simon
Herbert A. Simon

I started off thinking that maybe the social sciences ought to have the kinds of mathematics that the natural sciences had. That works a little bit in economics because they talk about costs, prices and quantities of goods.

Herbert A. Simon
Herbert A. Simon

The density of settlement of economists over the whole empire of economic science is very uneven, with a few areas of modest size holding the bulk of the population.

Herbert A. Simon
Herbert A. Simon

The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of it.

Herbert A. Simon
Herbert A. Simon

All correct reasoning is a grand system of tautologies, but only God can make direct use of that fact.