The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now.
I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving.
As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?'
We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter.
My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.
I want to explore the existing manufacturing abilities of Indian companies and create products together.
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.
In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.
We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.
Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.
I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship.
We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.