Heidi Roizen
Heidi Roizen

Women as consumers are a very powerful force.

Heidi Roizen
Heidi Roizen

I thought of calorie-counting as a budget: I was happy to skip bread at dinner so I could 'spend' on a glass of wine.

Heidi Roizen
Heidi Roizen

I used to fall into the trap of thinking that taking care of my husband and kids was more important than taking care of myself. Now I have a new attitude: You know when you're on an airplane and the manual tells you to put on your oxygen mask first and then help the person next to you? I feel the same way about my health.

Heidi Roizen
Heidi Roizen

I don't know any successful entrepreneur that doesn't have at least a handful of stories about the things they did that went horribly wrong.

Heidi Roizen
Heidi Roizen

Do deals with the people you want to work with, and the success will follow.

Heidi Roizen
Heidi Roizen

The individual dynamics going on within a venture fund are critically important to you. Unfortunately, they're also very opaque.

Heidi Roizen
Heidi Roizen

Venture capital is debt. People don't understand that.

Heidi Roizen
Heidi Roizen

You can't let a failure keep you down, because if you stay down after you fail, you are going to stay down for good.

Heidi Roizen
Heidi Roizen

If you're the only woman in the room, and you raise your hand, there's a good chance your question's going to get answered. You stand out.

Heidi Roizen
Heidi Roizen

I think women let themselves be burdened by failures much more than men do. They agonize - and I do it a lot, too - and rethink them.

Heidi Roizen
Heidi Roizen

If you have to be a female in business, Silicon Valley is the best place because it's a meritocracy. It's not about who you are, it's about what you can do.

Heidi Roizen
Heidi Roizen

Don't define yourself by your mistakes or by the single thing you are at your work.

Heidi Roizen
Heidi Roizen

I put working out on my calendar as if it were a part of my job. It makes exercise as important a priority as brushing my teeth - something I need to do every day.

Heidi Roizen
Heidi Roizen

I bought myself a DVD set of 'Lost' and only allowed myself to watch it while I was strength training. Sometimes I'd exercise longer than I intended to because I didn't want to turn it off. Talk about positive reinforcement!

Heidi Roizen
Heidi Roizen

You can't write about a personal struggle if you're going to water it down to meet everyone's expectations about what's appropriate.

Heidi Roizen
Heidi Roizen

I like to make good things happen for other people. It makes me happy, and I believe it's good for my business as well.

Heidi Roizen
Heidi Roizen

I'm the classic old-school entrepreneur that says let's build companies of lasting value.

Heidi Roizen
Heidi Roizen

Isn't it interesting that markets are not just perfect? In business school and economic theory, you learn all about those perfect markets, and there's no such thing as a perfect market.

Heidi Roizen
Heidi Roizen

My dog wants the entrepreneurial community to know how thankful she is for the fact that she gets to go out. She has heard more pitches than probably much of the world.

Heidi Roizen
Heidi Roizen

You know what somebody else's fundraise metrics are to you? Irrelevant. You know what your own last round post was? Irrelevant. Yes, I know, not legally, because of those pesky rights and preferences. But emotionally, trust me: it is irrelevant now. We even have a name for this - valuation nostalgia.