As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.
A tablet replacing an exercise book is not innovation, it's just a different way to make notes.
L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.
The responsibility for good government lies not just with governments themselves but also with every other part of the system they operate in, including media, non-governmental organisations and the public.
Before the Second World War, L'Oreal in France was an active supporter of the French fascists. The cosmetic group's founder Eugene Schueller was an active member of the 'Cagoule' group, committed to the violent overthrow of the Third Republic, and hosted meetings at Oreal headquarters.
Science is, rightly, searching for drugs to arrest ageing or to slow the advance of dementia. But the evidence suggests that many of the most powerful factors determining how you age come from what you do, and what you do with others: whether you work, whether you play music, whether you have regular visitors.
So is civil society prepared for the future? Probably not. Most organisations have to live hand to mouth, juggling short-term funding and perpetual minor crises. Even the bigger ones rarely get much time to stand back and look at the bigger picture. Many are on a treadmill chasing after contracts and new funding.
Computing should be taught as a rigorous - but fun - discipline covering topics like programming, database structures, and algorithms. That doesn't have to be boring.
Deeper fulfilment is rather different from the happiness of seeing a good film or watching your team win at football, and it doesn't come at the push of a button.
The wrongful arrest of tens of thousands of British Muslims after the September 11 attacks can be explained by the very poor intelligence the police had, and, just possibly, excused by the fact that a terrorist action in Britain linked to British Muslims would have been hugely damaging.
There are hardly any apprenticeships in care; hardly any schools preparing teenagers for jobs in care; and few signs that politicians know what to do to raise the status and rewards for what will soon be one of our most important industries.
A modest dose of self-love is entirely healthy - who would want to live in a world where everyone hated themselves? But taken too far, it soon becomes poisonous.
States which used to communicate directly to their citizens now do so through the media, where their messages are reshaped by the logics of news values and commentary.
For most of human history, the main goal of states has been to conquer land and to achieve glory for their rulers, usually at others' expense. Then in recent decades it was all about GDP. It's only in very recent history that rulers have been willing to commit themselves to helping their citizens live happier lives.
On the environment and climate change, I suspect that future generations will think there was too much timidity, too much fear of upsetting business. Basically, New Labour was very nervous about regulating business, or requiring it to do anything, even when there was a very clear social or environmental case for doing so.