When something is important enough, you do it even if the odds are not in your favor.
There have to be reasons that you get up in the morning and you want to live. Why do you want to live? What's the point? What inspires you? What do you love about the future? If the future does not include being out there among the stars and being a multi-planet species, I find that incredibly depressing.
I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
Some people don't like change, but you need to embrace change if the alternative is disaster.
If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.
If something's important enough, you should try. Even if - the probable outcome is failure.
We're running the most dangerous experiment in history right now, which is to see how much carbon dioxide the atmosphere... can handle before there is an environmental catastrophe.
Self-driving cars are the natural extension of active safety and obviously something we should do.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
In order to have your voice be heard in Washington, you have to make some little contribution.
Really, the only thing that makes sense is to strive for greater collective enlightenment.
With artificial intelligence, we are summoning the demon. You know all those stories where there's the guy with the pentagram and the holy water, and he's like, yeah, he's sure he can control the demon? Doesn't work out.