Dieter Rams
Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams
Dieter Rams

Design should not dominate things, should not dominate people. It should help people. That's its role.

Dieter Rams
Dieter Rams

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

Dieter Rams
Dieter Rams

All too much of the man-made is ugly, inefficient, depressing chaos.

Dieter Rams
Dieter Rams

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Dieter Rams
Dieter Rams

I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.

Dieter Rams
Dieter Rams

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

Dieter Rams
Dieter Rams

Quiet is better than loud.

Dieter Rams
Dieter Rams

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

Dieter Rams
Dieter Rams

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

Dieter Rams
Dieter Rams

As designers, we have a great responsibility.

Dieter Rams
Dieter Rams

I don't like computers. I still like to do my drawings by hand.

Dieter Rams
Dieter Rams

Products have to be designed in a way that they are comprehensible.