Marketing is too important to be left to the marketing department.
Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
The most important question we have to deal with is a combination of population control and the control of our environment - how to utilize the world in as effective a way as we can for the future of mankind.
Bill Hewlett and I were brought up in the Depression. We weren't interested in the idea of making any money. Our idea was if you couldn't find a job, you'd make one for yourself.