I figured I should have a website, because that's what everybody was doing.
I make the decisions nobody else has the stomach to make.
The fact that Manti Te'o thought for a long time that he was dating, like, a fake girl and then that she died and did the tribute and the girl never existed. I mean inherently that's funny.
The first time I used 'Viva La Stool,' I was just bragging about something. People grabbed it, and it went viral organically.
The motto is, control our destiny, do new things, where we talk directly with our consumers and aren't dependent on ad revenue.
We really want Barstool Sports to be a brand that means something. It doesn't just have to be myself... you see the logo, that bar stool and the stars around it, and you know you're getting a certain type of vibe, a certain type of brand.
We make it very clear, we don't want our fans to say over-the-line things. But if someone is saying, 'I can't wait for Dave Portnoy to go out of business,' I don't care if our fans say, 'You're the worst.'