The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.
Freedom means the opportunity to be what we never thought we would be.
Time makes heroes but dissolves celebrities.
The celebrity is a person who is known for his well-knownness.
The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.
The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes 'sight-seeing.'
We suffer primarily not from our vices or our weaknesses, but from our illusions. We are haunted, not by reality, but by those images we have put in their place.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
As you make your bed, so you must lie in it.
As individuals and as a nation, we now suffer from social narcissism. The beloved Echo of our ancestors, the virgin America, has been abandoned. We have fallen in love with our own image, with images of our making, which turn out to be images of ourselves.
Knowledge is not simply another commodity. On the contrary. Knowledge is never used up. It increases by diffusion and grows by dispersion.
We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
A sign of celebrity is that his name is often worth more than his services.
Nothing is really real unless it happens on television.
A best-seller was a book which somehow sold well because it was selling well.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Reading is like the sex act - done privately, and often in bed.
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
Human models are more vivid and more persuasive than explicit moral commands.
The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.
