It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
I started radio in 1950 on the Lone Ranger radio program, a dramatic show that emanated from Detroit when I was 18 years old and just beginning college. I did that for a couple of years.
I must have done about 25,000 promos.
If I were doing a real rock show, slapping the phone book in time to the music, grooving with the songs, then it would matter to know how I felt about what I was playing. You can't fake it in that situation. But I'm just counting them down as they appear on the chart, 1 through 40. What really matters is what I say between the songs.
I like the storytelling and reading the letters, the long-distance dedications.
For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.
Success doesn't happen in a vacuum. You're only as good as the people you work with and the people you work for.
Keep your feet on the ground and keep reaching for the stars.
