Personally, I would never use sexuality or looks as a selling point.
There's this company called Vega that sponsors us, and basically, what it is is a vegan health optimizer. But really it's a protein shake that has all the vitamins, all the enzymes, all the minerals, all the carbs, all the proteins... everything that you need to set yourself for the day.
I think one of the reasons that Arch Enemy gels so well as people and musically is because we all share very similar values when it comes to human rights, animal rights... even politics, religion.
I've seen a couple of singer switches happen right before my eyes, one being Roy Khan to Tommy Karevik in Kamelot, and the other was Anette Olzon to Floor Jansen in Nightwish. Those happened with me present, and I saw how well the fans took to these singers because they were presented in the proper way.
Is it hard to be vegan? Absolutely not. It would be hard to not be vegan.
When I was in high school, I started organizing fundraisers and other events for people like PETA and Greenpeace.
I have read and heard so many stories from people all around the world describing how they've found their own reason to believe through Arch Enemy, and that genuinely inspires me and keeps me going.
The animal rights cause is something close to my heart and something I truly believe in.
I love 'hearing a person's face' in their music. I've been told by fans that they can tell when I'm smiling or feeling mischievous in my voice - that's a huge compliment.
Lzzy Hale could sing me the dictionary, and I would swoon. She is so amazingly talented, and her voice is absolutely delicious.
Some people are really surprised that I can sing different ways.
We can do many different things as a band. But that doesn't mean we should do that. If we did all we're capable of, it doesn't necessarily mean we'd be writing better songs. None of us are huge fans of bands that seem to go, 'OK, I'm gonna sing for no reason and then scream for no reason just because I can.'